You see where you appear. Nobody tells you what to do.
Visibility dashboards are everywhere. None of them turn the data into a plan you can actually run next week.
Organic search agency built for the AI era. Trusted by hypergrowth B2B companies.
We're an AI-native agencyAI-native isn't a tagline here.Co-founder Ben Moore
is an ex-Stanford AI researcher who built self-driving cars and fraud systems at Stripe and Coinbase. We combine engineering and senior marketing expertise to give clients an unfair advantage."A highly technical, AI-native agency. Not just talking about it, but really implementing systems."
Anna, Head of Marketing at Gladia winning SEO and AI search for the fastest-growing Series A+ SaaS companies, measured in pipeline.
Get discovered on
.png)
Trusted by hypergrowth startups
Review
We're working with Discovered Labs and have achieved excellent results. Highly recommend the teams delivery - they consistently put out a higher volume of content than the norm.
Liam Collins
Head of Performance
We embed into your team to own SEO and AEO growth.
A team led by an ex-Stanford AI researcher and a growth marketer who helped scale B2B companies past $20m ARR. We're marketers and engineers building the future of B2B discovery.
“We’re working with Discovered Labs and have achieved excellent results. Highly recommend the team’s delivery — they consistently put out a higher volume of content than the norm.”
Liam Collins
Head of Performance
You know AI search matters.But every agency you've talked to is just SEO with a new label.
You know the early movers in AI search will own the category.
You've spoken to agencies and you've trialed the tools but every conversation ends with more questions than answers.
Your SEO agency is a step behind on AI.
Years of work together, but ask about ChatGPT or Claude citations and the answers go vague.
Reports tell you what happened. Not why.
You can read numbers yourself. What you need is the strategic interpretation, and what to double down on next.
[Discovered everywhere]
Buyers have moved beyond Google. Your search strategy should too.
We run SEO and AEO as one service, so you win commercial keywords on Google and become the recommended choice inside AI answers.
1SEARCH ENGINE OPTIMIZATION (SEO)
Rank on Google and turn it into pipeline
We help B2B SaaS companies win the topics buyers are searching for, combining senior SEO strategists with in-house technology, prioritizing demos and pipeline above all else.
Rank trackingKeyword researchContent engineeringCITABLEDigital PRLink buildingTechnical SEO
Explore SEO →2ANSWER ENGINE OPTIMIZATION (AEO)
Be the answer AI recommends
When buyers ask ChatGPT, Claude, or Perplexity about your category, we make sure you're the brand that gets cited and recommended.
AI Visibility TrackerCITABLEOriginal researchReddit marketingWebMCP
Explore AEO →[HOW WE WORK]Everything it takes
Everything it takes
to get you discovered
From mapping your company and category through to always-on optimization, we run it as one connected engine across SEO, AEO, and Reddit marketing.
01
Build an evolving source of truth for your company
We mine your real artefacts into a living model of your company, so every audit, brief, and topic is grounded in the real you.
Company ProfileBuyer personasBrand writing guideArtefact miningLiving knowledge base
“You guys are a highly technical, AI-native agency. Not just talking about it, but really implementing systems.”
Anna
Head of Marketing, Gladia
02
Diagnose your discoverability across search and AI
We benchmark your visibility across Google and AI, fact-check what AI actually says about you, and surface the risks, gaps, and quick wins.
AI visibility auditSERP & ranking analysisTechnical SEOAccuracy fact-checkShare of voicePersona mapping
“You need to be discoverable, you need to be visible. And you guys are making sure that our name pops up whenever someone is thinking about talent assessment.”
Sabina Reghellin
Content Marketing Manager, Sova Assessment
03
Engineer content that ranks in Google and gets cited by AI
We publish content aligned with your brand voice, backed by real UGC, original research, and cited sources, and structured with CITABLE to rank and get cited.
Editorial articlesLanding pagesOriginal researchEmbedded UGCCited sourcesBrand-voice matchCITABLE framework
“We're working with Discovered Labs and have achieved excellent results. Highly recommend the team's delivery, they consistently put out a higher volume of content than the norm.”
Liam Collins
Head of Performance, Instantly
04
Earn the third-party sources Google ranks and AI cites
We map the third-party domains that shape your category's rankings and AI answers, earn you placement on them through digital PR and Reddit, and measure whether your visibility moved.
Citation mappingDigital PRReddit marketingBacklink buildingBrand monitoring
“I have recommended you to multiple peer CMOs… For everyone else (except my competitors) there's Discovered Labs!”
Tom Wentworth
CMO, incident.io
05.jpeg)
Passion.io
Defend and compound your organic search visibility over time
Staying best-in-class takes always-on optimization. We continuously track your rankings, AI share of voice, website health, and competitor moves, then refresh and re-optimize content and links before they slip.
Rank trackingAI share of voiceWebsite healthContent-decay alertsCompetitor trackingContent refreshesLink reclamation
“99% of agencies suck. But you guys do not. 1 month of working with you, and our referrals from ChatGPT are up 29%.”
Dan Harvey
Co-founder, Passion.io
[AI-NATIVE]Meet the team
Engineered with precision, run by senior marketers
We combine in-house technology from real engineers with strategy and execution from senior marketers to give clients an unfair advantage. The future of marketing is always-on and improving, not stuck in a spreadsheet.
- Co-founded by a Stanford AI researcher and growth marketer
- Full-time engineers focused on research and development
- A senior team of marketers owning strategy and execution
[Case studies]Pipeline is our north star,
Pipeline is our north star,
not just traffic
We work exclusively with B2B SaaS companies, where senior marketers are under real pressure to perform — so commercial impact comes before every other metric.
How Gladia grew sales-accepted leads 7x in four months
“Our sales-accepted leads have multiplied by seven at least, and growing actually. And LLM search drove virtually all of that growth.”
Anna
Head of Marketing, Gladia
7x
Growth in sales-accepted leads
93%
Of AI-referred leads from LLM search
[WHY DISCOVERED LABS]
B2B SaaS companies hire us to own the outcome
One team runs all of it: strategy, content production, off-page, and measurement. We pair software we build in-house with senior operators, across SEO and AI search.
Discovered Labs
Done-for-you AEO and SEO that drives pipeline.
SaaS tools
DIY tools that show you problems but don't solve them.
Content Agency
Expensive retainers for blog posts that don't move the needle.
Who does the work?
We handle everything end-to-end
You do it yourself
Junior writers at senior prices
AI search coverage
Built for SEO and AI search
Outdated for AI search
No AI optimization
Content production
Daily content production
You create the content
Generic blog content
Tracking and measurement
Proprietary AI tracking, reported on pipeline
Another dashboard to check
No performance tracking
Pricing and commitment
Month-to-month, performance-based
Ongoing subscription
Long-term contracts
Your effort
We handle it for you
You need SEO/AEO expertise
Constant revisions needed
Discovered Labs
Done-for-you AEO and SEO that drives pipeline.
- Who does the work?
- We handle everything end-to-end
- AI search coverage
- Built for SEO and AI search
- Content production
- Daily content production
- Tracking and measurement
- Proprietary AI tracking, reported on pipeline
- Pricing and commitment
- Month-to-month, performance-based
- Your effort
- We handle it for you
SaaS tools
DIY tools that show you problems but don't solve them.
- Who does the work?
- You do it yourself
- AI search coverage
- Outdated for AI search
- Content production
- You create the content
- Tracking and measurement
- Another dashboard to check
- Pricing and commitment
- Ongoing subscription
- Your effort
- You need SEO/AEO expertise
Content Agency
Expensive retainers for blog posts that don't move the needle.
- Who does the work?
- Junior writers at senior prices
- AI search coverage
- No AI optimization
- Content production
- Generic blog content
- Tracking and measurement
- No performance tracking
- Pricing and commitment
- Long-term contracts
- Your effort
- Constant revisions needed
[ONBOARDING]
Here's what you can expect in your first 30 days with Discovered Labs
We think 4 week "onboarding" periods are crazy.
First 30 days
Tomorrow
Get started.
- Start SEO and AEO audits
- Identify quick wins
- Set up tracking systems
Day 10
Content starts flowing.
- Content being published daily
- Priority pages optimized
- Technical fixes implemented
Day 30
Real impact delivered.
- AI citations appearing
- Share of voice increasing
- Business impact being felt
[RESEARCH]
See all researchOriginal research and content on organic search
We regularly share what's working across SEO and AEO. Read our latest content below.
[FAQ]
Frequently Asked Questions
What is AEO/GEO optimization?
Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) are strategies to ensure your brand appears in AI-powered search results. When someone asks ChatGPT, Perplexity, or other AI tools about your industry, we help ensure your company gets mentioned and recommended.
How is this different from traditional SEO?
Traditional SEO focuses on ranking web pages for keyword searches. AEO/GEO focuses on getting your brand cited and recommended by AI systems. While SEO targets search engines, we target the AI models that power conversational search and recommendations.
Which AI platforms do you optimize for?
We optimize for all major AI search platforms including ChatGPT, Claude, Perplexity, Google AI Overviews, Microsoft Copilot, and emerging AI search tools. Our approach works across the entire AI ecosystem, not just one platform.
How do you measure success?
Our primary focus is business outcomes - pipeline generation and revenue growth. We track how AI search visibility translates into qualified leads and closed deals. Additionally, we monitor brand mentions across AI platforms, citation frequency in AI responses, and competitive positioning to ensure the underlying metrics support your business goals.
How quickly will I see results?
Initial results typically appear within 1-2 weeks as AI models incorporate new content. Full optimization impact is usually visible within 3-4 months. We provide weekly progress reports so you can track visibility improvements as they happen.
Do you work with any industry?
We specialise in B2B companies across SaaS, fintech, healthcare, and professional services. Our strategies work best for companies with complex products or services where AI search users need expert guidance and recommendations.
[Ready when you are]
Get discovered when buyers searchacross Google and AI.
A free 30-minute call. We'll show you where you show up across Google and AI today, what's working, and what to fix first.