The AI-native AEO/GEO agency built for B2B SaaS companies
Discovered Labs is a search and AI visibility agency. We combine traditional SEO with Answer Engine Optimization to get B2B software companies ranked on Google and recommended by ChatGPT, Claude, Perplexity, and Google AI Overviews.
We started Discovered Labs because we saw the biggest shift in search since Google launched PageRank.
AI is now where B2B buyers research, compare, and shortlist software. Most companies are invisible in these conversations because their content wasn't built for how these systems retrieve and cite information. We built this agency to close that gap, bringing experience working with transformers, the technology underpinning modern LLMs, and building infrastructure at companies like Stripe, Coinbase, and Brex.
We help B2B companies win across every organic surface: Google, Bing, ChatGPT, Claude, and Perplexity. Wherever your buyers are searching, we make sure they find you.
Over 20,000 people follow our research, and we've helped scale B2B SaaS companies to over eight figures in ARR. If you want to own your category across search and AI, that's what we do.
Liam Dunne & Ben Moore
Founders, Discovered Labs
Why we exist
AI is changing how B2B buyers discover and evaluate software. We're built for this shift.
Search is splitting into two channels
B2B buyers now use AI assistants like ChatGPT and Perplexity alongside Google. These aren't the same channel. They use different retrieval methods, trust different signals, and surface different results. Ranking on Google doesn't mean you'll get cited by AI. You need a strategy that covers both.
Most companies haven't adapted
Even market-leading companies are missing from AI recommendations for most buyer queries. AI models trust structured, entity-clear content and third-party validation. These are signals most B2B companies haven't built because traditional SEO didn't require them.
We engineer you into the AI recommendation layer
Discovered Labs combines proprietary research, the CITABLE content framework, and daily content execution to make your brand the answer AI gives. Across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
Meet the founders
An AI researcher and a growth marketer, building the agency they wished existed.
Former British Army Sniper, turned B2B growth marketer. Spent the last several years on B2B SaaS growth, helping multiple companies scale past $1M in ARR and notably helping Instantly.ai scale to $20M ARR in 3 years. Built an audience of over 20,000 B2B marketers on topics related to demand generation.
Ex-Stanford AI researcher who's led engineering teams at Aurora (self-driving cars) and built fraud detection systems at Stripe, Coinbase, and Brex. Brings genuine understanding of how LLMs work to every client strategy, and architected the CITABLE framework and proprietary tools that power Discovered Labs' results.
The incredible team
Sure, we love technology. But great outcomes still require great people.
Lazar
SEO Manager
Ryan
Senior SEO Manager
Tringa
Senior Content Editor
Riddhi
Off-Page Specialist
Rishabh
Tech
Nestor
Content Editor
Edona
Content Editor
Irina
Content Editor
Chits
Content Editor
Majda
Content EditorTrusted by
B2B companies we work with to drive search and AI visibility.
We're working with Discovered Labs and have achieved excellent results. Highly recommend the teams delivery - they consistently put out a higher volume of content than the norm.
AI researchers and growth marketers working as your team.
We've built systems using LLMs. We've grown B2B companies to $20M+ ARR. Now we bring both skill sets to make your brand the answer AI gives when buyers ask questions about your category.
Ready to get started?
See how AI currently talks about your brand with a free visibility audit
Speak with teamNo commitment. 30-minute call.